First design hire, responsible for enhancing design processes and deliverables to minimize friction within the product. Collaborated closely with the founders to strategize and drive business growth. Design responsibilities encompassed two products, as well as occasional marketing collateral.

Key Achievements

• Engaged as creative director to achieve an award-winning brand with agency Josephmark

• Designed and delivered features that converted prospects into new customers

• Carried out strategy and execution of all quantitative and qualitative user research, leading to the development of a new product in the company suite

• Facilitated all-staff workshops to prioritize the roadmap

• Worked in collaboration with the founders to design and launch The Employee Journey Designer, which had a waitlist of 
2,500+ companies

• Established cross-functional collaboration for better 
business alignment ensuring holistic understanding of customer and business needs

• Conducted design audits and mentored other designers

• Established a new way of working within the small team that 
resulted in better communication, goal creation, role clarity and 
design practices

• Built two design systems; one for each product

Performed 0-to-1 initiatives, responsible for discovery, UX and UI design, spec writing, collaboration with developers, art direction, managing freelance illustrators, user testing, design sprints, and client relationships. Products spanned mobile apps, web apps, POS, and responsive websites.

Key Achievements

• Helped facilitate design sprints with entrepreneurs to clarify product vision and test early ideas before building

• Managed up to 6 products simultaneously, ensuring 
high-quality execution

• Designed 18+ products, spanning mobile apps, web apps, and POS systems

• Awards: WEBBY Award for Best Visual Design (2022), WEBBY Honorees (2021 & 2022)

• Improved client retention through effective communication and collaboration, and maintaining high standards of work

Description text goes hereJoined the team to develop a sister company in the insurtech market, building a complex SaaS product with a dual audience. Concepts generated $2.5M in investments.

Key Achievements

• Developed strategy and created a brand identity for the company

• Executed creative direction, copywriting, UX and UI design for 
the website, as well as managing and art directing 
freelance illustrators

• Carried out all user research, UX and UI design and acted as PM to build and launch the web app

• Created marketing assets, including hiring and working with an animator to create an explainer video

Associate Creative Director (2016 - 2017)
Art Director (2015 - 2016)
Creative Producer (2013 - 2015)

Across a four-year tenure, built a creative team of 20+ designers alongside the Executive Creative Director. Managed and executed brand creative from concept to completion working with clients such as Coca Cola, Cotton, IKEA and Sephora.

Key achievements

• Led a team of 10 content creators, photo stylists and designers, developing strategy and overseeing execution of 111 native advertising campaigns

• Art directed branded content including videos, DIY tutorials, guides, and articles

• Acted as interim Design Director over a 3-month period

• Guided the team through a brand refresh presenting directions to the CEO

• Collaborated regularly with other team leads across the company to align goals

• Managed creative team resources and budget

Head of Production (2010 - 2012)
Senior Experiential Designer (2008 - 2010)
Game Producer (2007 - 2008)

Conceptualized custom interactive games and experiences, and produced up to 12 per month, domestically and internationally, for groups of 20 to 3,000 participants. Clients included Google, Meta, Nike and many more.

Key achievements

• Led game design, logistics, and event facilitation.

• Hired, trained and mentored new game producers on the team, and managed the team schedule

• Managed actors who participated in the events

• Designed new game concepts, expanding 
company offerings including The Movie Game, The Gourmet Game, The Giving Back Game, and the Zombie Apocalypse Game